A global professional body of media educators and practitioners, and media institutes and departments of universities, committed to the cause of nurturing talent for the media and entertainment professional careers of their mentees.

The body contributes to the learning approaches, tools and techniques, and also in selecting the best entry-level talent in media educational institutes.

The Council shall work as a bridge among the three stakeholders: media educators (institutes), learners (trainees) and the industry (recruiters).

The Council is being established in India, first through a non-profit organization by Indian law. Gradually it will have national chapters, apart from a global body.

Edinbox.com, a distinguished educational portal from India, has mooted the idea and backed it up initially. The portal and its management will have an integral role in nurturing this Council.